A New Look for a New Business Era

By Michele N. Siekerka, NJBIA President and CEO On Jul 29, 2025

You may have already noticed that NJBIA recently unveiled a bold new logo – one that reflects both who we are today and where we are headed.

As the voice of thousands of New Jersey job creators for more than a century, we know the critical role employers play in driving innovation, creating opportunities, and shaping strong communities. That is why NJBIA is reframing itself with a fresh modern logo and a clear, confident tagline: Business at the Center.

This change is not just cosmetic. It represents both our sharpened focus on advocating for policies that help business leaders advance a modern economy and our mission to ensure that business is not just part of the conversation – but central to it. 

Our logo’s new colors have been chosen with intention. While we have retained our longstanding “NJBIA blue” in the center “B,” we have added a few more colors. The gradient swoosh that uplifts the “B” represents two things: The green represents the economic growth that enables our business community to prosper, drive innovation, and create millions of private-sector jobs; the purple represents our powerful bipartisan advocacy and communications between the red and blue aisles. 

The refreshed logo also reflects our evolution as an organization and better represents the dynamic, forward-thinking business community we serve today. That means our business advocacy goes beyond the halls of the Statehouse. We also provide money-saving products, informative programming, and in-demand services that NJBIA members need.

This includes HR support and employee training, a retirement 401(k) solution, health benefits options for businesses of all sizes through Association Member Trust, discounts on payroll services, and more. Insightful NJBIA policy programs, ample networking opportunities and our various councils and policy committees help New Jersey job creators stay involved and informed so they can stay competitive in a fast-changing business environment.

Check out our redesigned website, njbia.org, to learn more about NJBIA’s strategic journey and read our 2025 Blueprint for a Competitive New Jersey. The blueprint includes over 65 pro-business solutions we are fighting for in Trenton, including workforce development strategies to provide employers with a pipeline of skilled workers, tax and regulatory reforms, economic development incentives to catalyze New Jersey’s economy and more.

Our new logo and redesigned website are changing our “look,” but our core mission remains the same: to champion a business environment where job creators of all sizes can thrive. We continue to be your trusted advocate, your go-to resource, and your strongest ally who puts “Business at the Center” of all we do.

To access more business news, visit NJB News Now.

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