Meet NJBIA’s Trustees

On Feb 10, 2025

Coming from a diverse range of industries and backgrounds, NJBIA’s Board of Trustees represents the diversity and strength of New Jersey’s business community. In this year-long series, we spotlight these leaders, delving into their professional lives, but more so their off-the-grid penchants and activities.

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Cliff Lindholm III

Cliff Lindholm III is president and CEO of Passaic-based Falstrom Company and chair of NJBIA’s Board of Trustees. Falstrom, a family business founded in 1870, provides the US military with custom battle proven enclosures and electronic assemblies from avionics to mission critical shipboard systems and platforms.

Lindholm recently finished binge-watching “Ozark,” explaining, “Once you get past the violence, the drug cartel and the political maneuvering, the show is really about a family … It’s very engaging,” he says.

Looking for business inspiration (and perhaps seeking a position in President-elect Trump’s White House?), Lindholm says he is currently reading Walter Isaacson’s biography of Elon Musk. Just for kicks, he recently re-read Ayn Rand’s “The Fountainhead” while on vacation.

Lindholm rises between 4:30 a.m. and 5:00 a.m. each day to exercise. He doesn’t listen to podcasts when working out. For this manufacturing rebel, it’s rock music that gets his blood flowing.

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Lori A. Roth

Lori A. Roth, vice chair of NJBIA’s Board of Trustees, is the Global Managing Partner of accounting and advisory firm Prager Metis CPAs and the co-managing partner of Prager Metis International.

When she takes time out from her busy schedule, she enjoys watching light, entertaining TV shows and says she recently finished watching the Netflix romantic comedy series “Nobody Wants This.”

Finding it hard to just sit and watch TV, Roth usually has a jigsaw puzzle spread out on her coffee table to be completed. “That’s how I unplug and focus on something other than work,” she says.

She recently finished reading “Think Twice,” by Harlan Coben. “I read all of Harlan’s books as soon as they come out,” Roth says. “We went to high school together and I thoroughly enjoy his writing style, characters, and the engaging plots of his books.”

Her favorite sport to watch is football and, says she is “a very tortured Giants fan!”

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