Madison-based Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc., released The 2025 American Dream Report, which found that a majority (71%) of aspiring homeowners are delaying at least one major life decision – getting married, having children, career changes, and even pet ownership – until they can afford to buy a home of their own.
Coldwell Banker commissioned The Harris Poll to survey more than 3,000 U.S. adults, including nearly 900 aspiring homeowners, to understand how “The American Dream” has evolved and how homeownership is prioritized among other foundational life milestones. The report found that among aspiring homeowners:
The survey found that for younger generations, buying a home may be the new starting line for adulthood. More than 4 in 5 (84%) Gen Z (ages 18-28) aspiring homeowners are postponing at least one life decision until they can afford to buy a home, including nearly 1 in 3 (29%) that are delaying having children. However, more than half (53%) of aspiring first-time homeowners don’t expect to buy their first home until age 40 or older, suggesting milestones like starting families could be pushed back even further until homeownership is achieved.
“While affordability remains a significant hurdle, the desire for homeownership among Americans is so strong that many are restructuring their lives to make it a reality – from postponing parenthood to moving in with family to reduce expenses,” said Jason Waugh, President of Coldwell Banker Affiliates. “This report underscores that people view homeownership not only as a foundation for personal and financial stability, but also as one of the most effective vehicles for building long-term wealth – often surpassing the stock market in perceived value. However, when people delay major life events in pursuit of homeownership, it inevitably shapes patterns in household formation and consumer behavior. That’s why unlocking homeownership matters, and why working with a trusted, knowledgeable real estate professional can be the key to helping people successfully navigate the market and achieve that milestone with confidence.”
Despite affordability challenges; homeownership is central to the American Dream.
Financial motivations may be a key factor: 65% of Americans say homeownership is a smarter long-term financial decision than renting in today’s housing market, and nearly half (48%) view investing in real estate as a better wealth-building tool than investing in the stock market.
Americans are finding new ways to navigate affordability challenges and forge a path to ownership.
Looking ahead, Americans remain hopeful about reaching their goal of homeownership. Nearly two-thirds who don’t currently own a home (63%) say they would like to buy a home within the next five years, including 70% of Gen Z and 72% of Millennials.
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