Oxford Releases TikTok Business Use Report While Ban Looms

On Mar 26, 2025

With a TikTok ban looming and the Trump administration looking for a US company to operate the Chinese-owned app because of security concerns, Oxford Economics today released a report showing that, over the last seven years, 7.5 million businesses used the platform, benefiting more than 28 million workers.

In New Jersey, the study revealed that 183,000 business actively use TikTok, with 140,000 jobs benefiting from a TikTok account. Additionally, $810 million was contributed to New Jersey’s GDP by small and medium-sized businesses using TikTok

Across the nation, Oxford Economics found that 4.7 million US jobs benefit from utilizing TikTok. This includes more than 3.1 million jobs directly using TikTok in their work either by creating content for the platform or managing their accounts.

Meanwhile, over 1.6 million workers indirectly benefited from TikTok in areas like lead generation for sales teams, customer engagement for marketing, or product teams examining user feedback on the platform.

The report also studied how TikTok’s features enable businesses to create authentic and engaging content that enables them to build wealth on their own terms. Almost three-quarters (74%) of businesses reported that TikTok allowed them to scale their operations, a fact that was true for both small and large businesses.

Oxford Economics conducted a 1,000-respondent survey to better understand how U.S. businesses and workers engage with and benefit from TikTok in the United States, including all 50 states, the District of Columbia, and Puerto Rico. The survey was fielded from December 2024 through January 2025. To participate in the survey, businesses had to have a TikTok account for business use. The findings are also based on TikTok’s proprietary business account data and business population estimates from the U.S. Census Bureau.

Click here to review the full report and here to view estimates for all 50 states, DC and Puerto Rico.

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