Crystal Springs Resort Hires Nowak to Spearhead Commercial Growth

On Mar 4, 2026

Crystal Springs Resort announces the appointment of Heidi Nowak as chief sales officer.

Nowak brings extensive international and domestic experience transforming luxury hospitality brands and portfolios into high-performing assets, including InterContinental Hotels & Resorts, Six Senses, Kiawah Island Golf Resort, Salamander Hotels & Resorts, The Ritz-Carlton, and Timbers.  She has led major commercial turnarounds, repositioned flagship destinations, and guided teams responsible for more than $200 million in annual revenue.

Nowak commented, “Joining Crystal Springs Resort is a remarkable opportunity to be part of a team committed to creating meaningful experiences. I’ve long admired the resort’s dedication to hospitality, memories, and purpose, which align perfectly with my own values. By celebrating the property’s distinctive offerings and honoring its legacy, we can strengthen the brand, enhance guest experiences, and drive measurable commercial growth.”

Robby Younes, CEO/COO of Crystal Springs Resort, added, “Crystal Springs is thrilled to welcome Heidi Nowak as Chief Sales Officer. Her depth of experience, strategic vision, and proven ability to advance premium hospitality brands make her the ideal leader to drive our commercial agenda forward. Heidi’s leadership will be key as we continue expanding the destination’s reach and delivering outstanding experiences across all facets of the property.”

The Northeast’s largest four-season golf, spa and culinary resort, Crystal Springs is located in the Kittatinny Mountains in Northern New Jersey, 43 miles from New York City. The two hotel resort (Grand Cascades Lodge and Minerals Hotel) is known for its culinary program, hosting the internationally recognized New Jersey Wine & Food Festival and boasting 10 seasonally inspired dining venues that feature over 130 locally sourced menu items, highlighted by 4-star Restaurant Latour and its world famous Wine Spectator Grand Award-winning wine cellar.

Other amenities include two full-service luxury day spas; state-of-the-art Minerals Sports Club; multiple indoor and outdoor pools, including the tropical Biosphere Pool Complex with lush foliage and freeform nature pools, and six championship caliber golf courses including New Jersey’s #1 public course, Ballyowen (Golf Week, Golf Advisor, and New Jersey Monthly). With over 100,000 sq. ft. of flexible indoor and outdoor venues, Crystal Springs Resort is a sought-after destination for corporate meetings and incentives, weddings, golf groups, and special events.

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