How Choose New Jersey Positions the State for Economic Growth

On Mar 23, 2026

Driving Economic Growth for 15 Years

Choose New Jersey, the state’s leading nonprofit business attraction organization, focuses on growing New Jersey’s economy by providing tailored support to help companies relocate to or expand in the state. From site selection and workforce guidance to navigating incentives and connecting with government and industry partners, Choose New Jersey provides the resources and networks companies need to succeed.

In 2025, the organization marked its 15th anniversary. Last year, it generated $1 billion in economic impact, aided 60 companies, and created or retained over 2,500 jobs across key industries like life sciences, technology, film, and more. Since its inception in 2010, Choose New Jersey has facilitated $13.8 billion in capital investment and supported 41,500 jobs statewide.

Assisting Major Expansions

Throughout 2025, Choose New Jersey played a key role in attracting and supporting high-profile expansions. These include Celltrion in Branchburg, reinforcing New Jersey’s leadership in biopharmaceutical manufacturing; Sun Pharmaceutical Industries in Princeton, which partnered with the New Jersey India Center; and Bridor in Vineland, a global artisan bakery that tapped into South Jersey’s rich food and beverage ecosystem.

Global Outreach and Partnerships

Global engagement remains central to the organization’s strategy. Through Governor-led economic missions to the Gulf Arab States, India, Mexico, and California, Choose New Jersey secured 20 MOUs, strengthening international partnerships and unlocking new pathways for trade, investment, innovation, and job creation.

Looking Ahead

Choose New Jersey will continue helping companies grow by connecting them to New Jersey’s skilled workforce, strategic location, and state resources. By fostering partnerships, targeting emerging industries, and leveraging global opportunities like the FIFA World Cup 2026TM, the organization is committed to supporting business expansion and driving long-term economic growth across the state.

Disclaimer: Sponsored content articles do not reflect the opinions of New Jersey Business Magazine or the New Jersey Business & Industry Association.

Related Articles: