Princeton’s Marketfair Advances Growth Strategy with $5M Investment

On Mar 9, 2026

MarketFair, an enclosed lifestyle center in Princeton, is advancing a multi-year growth strategy fueled by a $5 million capital investment and strong leasing momentum, bringing more than 41,000 square feet of new local and national retail and dining brands to the property. New tenants include OFFLINE by Aerie, Kohler, LaScala’s Fire, Warby Parker, and Sweetgreen with more to come, reinforcing MarketFair’s position as a premier shopping and dining destination in the region.

“MarketFair’s leasing momentum is driven by a forward-thinking strategy centered on quality, curation and market relevance,” said Nikki Columbo, senior vice president at Centennial Real Estate. “By attracting an exceptional mix of well-known local and national brands, we’re elevating MarketFair’s role as a leading lifestyle destination in one of New Jersey’s most thriving and affluent markets.”

New Tenants Include:

• OFFLINE™ by Aerie – Anticipated Opening, Winter 2026
• Kohler Co. – Anticipated Opening, Winter 2026
• LaScala’s Fire – Anticipated Opening, Winter 2026
• Warby Parker – Anticipated Opening, Spring 2026
• Sweetgreen – Anticipated Opening, Summer 2026

At the forefront of MarketFair’s transformation is an exterior and interior modernization of a newly reimagined south end corridor and main south exterior entrance, anchored by Eddie V’s Prime Seafood, which opened in June 2025. The project encompassed complete exterior and interior upgrades including expansive green wall installations and skylight; elevated furnishings and finishes; and new exterior branded monument signage. Additional property-wide enhancements include curb access and ADA improvements, energy-efficient lighting and HVAC upgrades, with new interior soft seating and plant scaping coming in 2026.

Owned by Nuveen Real Estate and managed by Centennial Real Estate, MarketFair’s ongoing investment strategy reflects a commitment to curating a well-balanced mix of retail and dining brands aligned with evolving consumer preferences.

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