American Dream Announces Dream Fan Fest for World Cup 

On Apr 7, 2026

American Dream has announced Dream Fan Fest, a 39-day World Cup celebration featuring viewing parties, original programming, celebrity appearances, brand activations, concerts, water park parties, and more. Additional details will be announced in the coming weeks.

Dream Fan Fest positions American Dream as one of the only destinations in the region activating for the full duration of the FIFA World Cup 2026 tournament, delivering daily, programming alongside its hospitality, entertainment, and retail offerings.

“This is a once-in-a-generation opportunity for our region, and American Dream will be at the center of off-the-pitch activity,” said Adam Petrick, chief marketing officer of American Dream. “From gameday hospitality to non-matchday experiences, we are creating memorable moments for millions of visitors from around the world. Unlike traditional fan fests, we will activate for the entire tournament in a climate-controlled environment with unmatched programming.”

The celebration will span the entire property, with programming distributed across multiple venues.

Guests can attend daily viewing parties enhanced by brand activations, live entertainment, and celebrity appearances. The property, in partnership with FIFA, will also offer thousands of parking spaces on match days.

American Dream’s 250 retailers, 65 dining venues, and more than 30 attractions will participate. Its 11 full-service restaurants will offer curated menus and host gameday hospitality experiences for fans, brands, and partners. Key venues, including The Rink, Dream Live Performing Arts Center, Expo Center, and DreamWorks Water Park, will host live performances, concerts, and postgame events.

Several recent and upcoming additions further strengthen the property’s connection to the global game. Adidas has opened its U.S.-exclusive soccer-focused flagship store, while The Messi Experience – honoring global icon Lionel Messi – is slated to debut soon. The property is also home to The Soccer Factory, a museum celebrating Diego Maradona, along with numerous other sports, luxury and lifestyle brands.

In collaboration with the Hispanic Chamber, 1,000 New Jersey small businesses will have the opportunity to showcase their products and services at La Plaza de Fútbol.

In the lead-up to the tournament, American Dream will host a series of marquee moments, including giveaways and special events, culminating with the FIFA World Cup Trophy Tour by Coca-Cola at The Rink on June 3 and 4.

For more information, visit: www.americandream.com/dream-fan-fest

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